Interactive media is becoming a very attractive proposition for brands as they provide an experience inherently more engaging than any other content types. Brands can leverage this to provide unique experiences to their customers which will enable the brands to expand their reach across many consumers and leave a lasting
At Design Logics we always believe that when interactive media marketing done right, businesses are able to grow their brand awareness, differentiate from the , increase customer loyalty, gather qualified leads, and increase their profits.
To all out brands that come to us and journeys with us, we always advice to device your communication strategy effectively using interactive media in order to win at digital. From designing their corporate websites, introducing e-commerce platforms and communicating brand value propositions, Design Logics will assist with the right strategic direction.
Enabling traceability through variable data printing on all your packages, with end-to-end supply chain tracking and tracing
Product traceability, is the ability to identify, track and trace elements of a product as it moves along the supply chain from raw goods to finished products.
Contamination and recalls are changing consumer perceptions and purchasing behaviours, and eroding consumer trust. 42% of consumers buy different brands today versus 2 years ago…because they are looking for safer authentic products. Consumer confusion around the efficacy of new product health and wellness claims have also eroded consumer trust. 82% ‘agreed’ that “claims made by food
and drinks products often exaggerated unproven”. Therefore as leaders in printing and packaging consumer food products, traceability systems can serve and as that source of trusted information allowing companies and brands to connect with concerned consumers, and raise other benefits .
Implemented to track and trace all financial, operational and production processes to overcome the shortcomings and achieve its maximum potential.
Traceability is a risk management tool. Required is one step back and one step forward approach
The chain covers the farmer/grower up to the retailer outlet, the entire supply chain with real time details.
Internal traceability (link incoming and outgoing products & batch splitting/combinations)
Leverage traceability to protect and empower the brand, and allow the brand to connect more with consumer indirectly through the product packaging.